Cambridge, MA, May 4, 2015 – Groundhog Technology has successfully deployed its Mobility Intelligence Platform™ with a leading East Asian operator. This operator desires to utilize the Geo-Analytics Module’s capability in the operator’s various operations and business units. The Mobility Intelligence Platform can combine big data, geo-location, RAN analytics, and advanced behavioral modeling to allow the operator to streamline their operations and generate new revenue streams. This first phase of deployment covered both UMTS and LTE in order to give a full insight of subscriber behaviors end-to-end.
By employing the Geo-Analytics module, the operator is able to analyze subscriber demographics, usage behaviors, and mobility behaviors for all periods of the day. This will allow the operators to have better-targeted advertisements, high-resolution location-based services, as well as understanding consumer trends. These functionalities and information can all contribute significant revenue streams for the operator. Most importantly, with Mobility Intelligence Platform™, the operator now has a way to proactively combat churn by understanding which customers are considering switching service providers.
The Mobility Intelligence Platform: Geo-Analytics Module is the first of its kind to empower the operator’s business units with deep insight to customer behaviors and trends 24×7. Based on breakthrough research in Chaos Theory, the system applies a new method to pinpoint subscriber locations and various KPIs with high topographical resolution and accuracy by utilizing the big data readily available from the live network. Mobility Intelligence Platform™ is also the industry’s first geo location solution to pioneer indoor-specific issues based on multi-dimensional modelling.
About Groundhog Technologies
Groundhog Technologies is the leading provider of Mobility Intelligence. Our solutions can reveal the locations, Quality of Experience (QoE), context, and lifestyles of all mobile users in the operator’s entire network 24×7. This carrier-grade platform continuously transforms billions of daily network events and petabytes of data into ubiquitous intelligence. This invaluable knowledge empowers our partners to improve services and generate new revenue streams by enabling various applications for Geo-CEM, Geo-Analytics, and Geo-Targeting. Since 2001, Groundhog Technologies has been helping the foremost operators in the world to maximize their network and business potential.