Cambridge, MA, August 1, 2014– Groundhog Technologies has established a partnership with a major mobile advertising company. This cooperation will bring forth a new generation of mobile advertisements which will give marketers the ability for high-precision targeted advertisements.
The partner is the second-largest mobile advertising company in a country, only second to Google. It has many years of experience in mobile applications, advertisements, and marketing analysis. In conjunction with Groundhog Technologies’ highly accurate Mobility Intelligence™ Platform, the cooperation will bring forth a solution that provides unprecedented levels of tailor targeted advertisements. This will allow the mobile advertising platform to send more accurate location-based advertisements to the consumer which will yield many value-added advantages to all parties.
By tapping into the rich sources of data inside the mobile networks, the platform will be made available 24×7 across all major network equipment vendors and through a variety of applications. This flexibility will allow operators to share revenue from targeted advertisements. Therefore the operators will be able to capitalize on marketing opportunities that they never could have before and significantly increase their revenues.
About Groundhog Technologies
Groundhog Technologies is the leading provider of Mobility Intelligence. Our solutions can reveal the locations, Quality of Experience (QoE), context, and lifestyles of all mobile users in the operator’s entire network 24×7. This carrier-grade platform continuously transforms billions of daily network events and petabytes of data into ubiquitous intelligence. This invaluable knowledge empowers our partners to improve services and generate new revenue streams by enabling various applications for Geo-CEM, Geo-Analytics, and Geo-Targeting. Since 2001, Groundhog Technologies has been helping the foremost operators in the world to maximize their network and business potential.