Geo-Targeting with MI-DSP™
For Mobile Network Operators who want to step into the Mobile Advertising marketplace, Groundhog Technologies offers a mobile carrier Demand Side Platform (DSP) integrated with a Telco-Specific Data Management Platform (DMP) which empowers Digital Advertising Units to become leaders in this industry.
Audience targeting with 500+ IAB compliant labels
Data encryption and anonymization to ensure Personally Identifiable Data (PID) protection.
Real Time Bidding Engine based on deep learning algorithms with 100+ features.
Connected to programmatic Ad Exchanges for global ad inventory, and supporting multiple ad formats; including Display, Video, and Native.
Automated audience targeting, re-targeting, and optimization.
Campaign measurement and attribution (online and offline) in cooperation with 3rd party ad monitoring partners.
- A Plug & Play DSP software solution for Operators to launch Digital Advertising Services with a fast time-to-market timeframe.
- Empowering Mobile Network Operators to compete head to head with other native-digital advertising giants.
- Expanding the possibilities of Telco Advertising Services beyond traditional SMS and MMS ads to the highly demanded digital ad formats.
- Brings advanced Ad Tech software to Telco’s datacenter environment where the data resides.
- A platform that is Privacy Data Protection compliant, no data is exposed nor transferred to the external environment.