Geo-Targeting with MI-DSP™

MINE THE GOLD IN SUBSCRIBERS’ BIG DATA

For Mobile Network Operators who want to step into the Mobile Advertising marketplace, Groundhog Technologies offers the Data Management Platform(DMP) that transforms petabytes of unstructured subscriber data into a comprehensive subscriber profiles ready to be utilized in Advertising Demand Side Platforms (DSP) and Ad Exchanges.

Unlike conventional DMP providers that mine standard customer transaction data, Geo-Targeting DMP from Groundhog Technologies digs into the raw network data which contains all the subscribers’ mobility patterns, behaviors, and lifestyle related analytics that creates a unique competitive advantage for operators.

FEATURES

Multi-dimensional segmentation powered by more than 20 patents.

Segment enrichment by utilizing additional data sources that improves targeting accuracy.

Automatic generation of 300+ behavioral labels.

Deep learning algorithms with 100+ features.

Easily customizable APIs as interface that can easily support a variety of Mobile Advertising Applications.

Integration with various data inputs; including location, web browsing behavior, CDR, CRM, Billing, event calendars and more.

Data encryption ensures subscribers’ identity is anonymized and secured.

Benefits

  • A Plug & Play DMP solution for Operators to win in the War of Locati Services.
  • Subscriber’s data never leaves the Operator’s secured environment and private data is anonymized in every transaction.
  • Enables new revenue generation via monetization of existing and under-utilized data assets.
  • Enhances profitability in new or existing Digital Services Ventures by providing comprehensive and ubiquitous customer insights.

CASE1

TARGET AUDIENCES FOR ADVERTISING CAMPAIGNS

This DMP from Groundhog Technologies is able to readily create consumer segments and target audiences for advertising campaigns based on the subscribers’ mobility patterns and behaviors.

Combining Groundhog’s patented geolocation modeling with the petabytes of streaming network data, operators will be able to extract subscribers’ location 24×7 and mine their mobility patterns.

CASE2

PRE-BUILT GUI FOR ADVERTISERS

This DMP provides exceptional visibility of consumers’ behavior and lifestyles both from their online and offline behavior, a unique combination that no other player in the Mobile Advertising industry possesses.

Our pre-built GUI allows advertisers to research target audiences, select variables, and output target lists for campaigns with full flexibility.
We partner with leading companies to provide a turn-key DMP-DSP solution that handles streaming input for an efficient Real Time Bidding Process.